National Opera 2019: Double-speed viewing becomes the norm, fans’ economy opens the blue ocean

National Opera 2019: Double-speed viewing becomes the norm, fans’ economy opens the blue ocean
Looking back at the past 2019, the platform price limit, actor salary cuts, and multiple film and television companies have shut down . In some acting and sports variety shows, whether it is a newcomer who is regarded as a promising newcomer, or Zeng Fengguang has infiniteMany of the actors representing the masterpiece have expressed the goal of seeking more and better job opportunities.However, there are also some opponents who are optimistic, and it is not a bad thing to allow those who have the ability to survive to get a living space.The 2019 domestic TV series also has some worthy points in the question.The urban drama is still the topic of the topic, “Star” successfully achieved high ratings and popularity last year, and caused a wide range of topics to discuss the urban dramas “All Are Good”, “Little Joy”, “Youth School” and “The second time are also beautiful》 All are works that have a strong topicality or can trigger the emotions of the public (or some specific audiences).In addition to the emotions of men and women, the issue of children ‘s education is one of the few topics that is not affected by the circle and has the attention of the whole people.Go upstairs.In addition to Tao Hong and Yongmei’s excellent middle-aged performance, they saw some huge performance flexibility. After 95, after 00, Li Gengxi, Guo Junchen, and Zhao Jinmai all benefited from it.Coupled with the popularity of Li Xian, Xiao Zhan, and Wang Yibo last year, the 2019 TV series can be described as a very successful year in “star-making”.Stills of “Little Joy”.”The second time is also very beautiful” is concerned with the relatively second-level topic of the circle, the “post-marriage” (married after graduating) 90s mother, although the story is slightly exaggerated and dog blood, but still not in advanceCounterattack under optimistic circumstances.Although the oldest generation of the post-90s has entered its standing years, it mainly focuses on the story of post-90s mothers who have a different position from traditional in terms of parenting and treating mothers. This play is accompanied by good talk, rather than coincidence.”Shaking”, watching the drama at double speed, impairs the expression of good actors. There are several hot ways of chasing drama in 2019-short video chase and double speed chase.In fact, as early as a few years ago, the Korean media challenged the domestic TV series (mainly referring to the weekly double broadcast mini-drama) too much pursuit of famous scenes and lines. The so-called famous scenes and lines are basically the same as we were on the short video website today.Massively transmitted clips, in the clip “You from the Stars”, Min Jun descended from the sky and freehandedly blocked the car or “Lieutenant of the Sun” Liu Xiaowei lifted his mobile phone. This kind of clip is very easy to achieve the viral transmission effect on social networking sites.After that, it is not difficult to guess how the result will be.On the occasion of the popular broadcast of “It’s All Good” in March, “shaky sound” chase shows have emerged. Many people don’t understand the complete plot, but they are very familiar with Su Daqiang’s “Zuo Jing” deeds.”And” Xiao Huan Xi “are relatively rich and detailed scripts, and more people will still choose to watch the full version on TV and video sites.”Dear Love” was fragmented on the short video platform.When the summer hit drama “Dear Love” aired, this way of chasing drama reached its climax.The play and many sweet favorites are online dramas. Because the episode itself is of poor quality, watching Su Tian’s clips has fully met the viewer’s aesthetic emotions and social needs, and will not waste time watching the episode completely on the video website.Although “Dear Dear” ranks first on the video site’s annual broadcast volume, the “trembling” chase still loses a lot of volume.If it is said that the “shaking sound” chase drama has an impact on the creation of the episode, then watching the drama at a double speed greatly reduces the performance value of the actors.When you watch it twice or even triple, He Bing and Wang Jinsong are completely obliterated in their lines of expression. They and the young actors who are underrepresented have too many differences in the lines of expression. They are all the same electronic compression.The American streaming platform has tried to propose double-speed viewing, but it has been strongly opposed by several powerful content providers, and even threatened with a cooperative break, and finally lost it.The platform only cares about the amount of playback. This method can make it have a large amount of playback, and the producers are powerless (of course, it may be a counterattack against their uncontrollable water injection in the first two years to lengthen the episode), of course this is bad for acting.The stars are “good news”.The costume script is deeply trapped in the “quality, style” pit, leaving the audience blank. The “Langya List” aired in 2015 has a profound impact on Chinese TV dramas. It is not only its long-tail broadcast volume, but also the local establishment of the production company.In the following years, a large number of unsuccessful successors were welcomed.”Langya Bang” has broken the strict barriers of historical dramas and costume idols. It has the strong emotions of ancient idols, beautiful pictures and a starring starring team, and there is no lack of rigor and fineness in historical dramas, so there have been many latecomers.But from the “Tian Sheng Chang Ge” and “Ru Yi Chuan” in 2018 to the “Her Hua Pavilion” and “Da Ming Feng Hua” in 2019, even the sequel created by the same team did not achieve the expected success.Posters of “Herring Huating” and “Da Ming Feng Hua”.What these episodes have in common is that they do n’t care about the quality of the script, they do n’t care about character formation, they do n’t care how to tell a story that the audience pays attention to, they only care about the sound and light photography, whether the service is powerful, whether the picture and rhythm are adequate, and are deeply stuck.Due to the unrestrained pursuit of “style”, creators often fall into self-awareness-“How powerful are you to see me”, and the audience is at a loss.The fourth quarter of “Qing Yu Nian” succeeded in getting rid of the pit because it focused on interesting stories and cute characters without the closed “style” pit.The success of “Knowing Whether” at the beginning of last year is not only related to the inherent advantages of the female perspective, but also related to its large number of delicate and delicate sensibility of family dramas. It also relies on the production of the “Daming Fenghua” that is on the line of the male and female emotions.The creative expression of the Zhu family’s five sons’ royal family drama saved many faces.”Chen Qingling” promotes the C-end economy, and successors should not rush to become “Chen Qingling” to explore the IP ecological operation model, provide the strongest after-sales service in history, and break the “member and advertising” single profit model.In fact, in the overseas film and television and idol (idol) industries, the C (user) end of the income has always been not small, but in China has not been a climate.However, the appearance of “Chen Qingling” changed history, and the C-end economy gradually deserved its name.In itself, a series comes from the B (platform) side of the advertising placement, brand name, copyright sales, etc. are the main source of income for the film and the platform.The original music of the “Chen Qingling” episode, the unlocking of the finale, the surrounding products, and the theme meeting concerts have created extremely high commercial value.”Chen Qingling” Guofeng music album exceeds 2300 million, and the on-demand income of 30 yuan to unlock the finale in advance reaches 1.5.6 billion US dollars, a total of 3.26 million people participated in the Nanjing concert online viewing (30 yuan for members, 50 yuan for non-members). The income once again broke 100 million, the theme song MV fees were unlocked, and there were millions of credits. There are countless authorizations that have not yet announced specific numbers.For the surrounding sales, it is estimated that the commercial value created by the C-end of “Chen Qing Ling” should be around 300 million.”Chen Qingling” and its products and services for the C side.Since then, a video platform has repeatedly tried to watch the endings in episodes such as “You Without Secrets”, “Moon Moon Shines in My Heart”, “There Was a Spirit Sword Mountain”, and it was not good at the end of last year.I was so anxious that I could n’t wait for the end, so I found out the operation of watching 6 more episodes. How did everyone see the result . Around the high-quality content, from the on-demand, derivative, offline activities, etc., we developed the overall IP chain and operation mode for fans.The audience of each episode is different, and the operation method should also be different. Blindly eager to achieve success. It is not feasible to simply and rudely pay someone. How to make fans willing to spend money is the most worthy study of “Chen Qing Ling”.Self and the greatest inspiration to the industry.Looking at the national drama in 2019, the overall performance is better than in 2018, and it is not even more than the 2017 that has repeatedly burst out.This makes us look forward to the coming 2020.□ Mr. Old Aunt Matt (play reviewer) Editor of Sauna Night Net Wu Longzhen proofread Zhai Yongjun